Performance content manager

Responsible for driving growth through high-performing content across all acquisition and retention channels.

The Performance Content Lead works closely with growth, paid media, CRO, and country teams to translate performance strategy into scalable, conversion-driven content execution. This is a hands-on leading role combining project management, content excellence, and performance ownership, ensuring content directly contributes to acquisition efficiency and revenue growth.

Performance Content Strategy:

• Translate growth and performance objectives into a clear performance content roadmap (in parallel with social paid manager)

• Define content priorities based on funnel impact (acquisition, activation, retention)

• Ensure content strategy aligns with paid media, CRO, and lifecycle marketing initiatives

Project Management & Execution:

• Own end-to-end performance content projects (ads, landing pages, email, CRM, UGC)

• Manage timelines, deliverables, and dependencies across multiple channels and markets

• Coordinate closely with growth, paid media, CRO, design, and country teams

• Proactively identify bottlenecks and optimize workflows to increase speed and output

Team & Stakeholder Management:

• Lead and coordinate a broader performance content team, both internal and external

• Brief, guide, and review work from copywriters, designers, UGC creators, and agencies

• Ensure clear briefs, fast feedback loops, and continuous quality improvement

• Align stakeholders around priorities, deadlines, and performance expectations

Conversion-Focused Content Optimization:

• Develop and iterate performance creatives based on insights and test results

• Collaborate on A/B testing of ads, landing pages, and CRM content

• Translate performance data into concrete content improvements and new hypotheses

• Ensure learnings are documented and shared across markets and teams

Content Quality & Brand Consistency:

• Safeguard brand consistency while pushing for performance impact

• Balance speed, testing volume, and creative excellence

• Ensure all performance content meets brand, legal, and quality standards

Competencies & Requirements:

• Strong understanding of performance marketing funnels and content formats

• Experience working with paid media, CRO, and lifecycle marketing teams

• Familiarity with performance metrics such as CPA, CAC, CVR, LTV, ROAS

• Ability to manage multiple content streams across markets and channels

Skills & Attributes:

• You are a strong project manager who brings structure to fast-paced environments

• You are highly performance-driven and comfortable working with data and insights

• You take ownership and push initiatives forward without waiting to be asked

• You communicate clearly and constructively with internal and external stakeholders

• You combine speed, experimentation, and quality in your way of working

• You consistently go the extra mile to maximize impact and results

Who are we looking for?

• Drives growth through conversion-focused content across paid, CRO and lifecycle channels

• Hands-on, data-driven leader with strong ownership and performance mindset

• Turns insights into scalable content that impacts acquisition and revenue

• Brings structure and speed to complex, cross-market content projects

• Comfortable working with data, experiments and A/B testing

• Strong stakeholder manager who aligns growth, paid media and creative teams

• Balances brand consistency with performance impact

• Thrives in fast-paced, high-ownership environments

What we offer

• A role with real ownership and visible impact on how our people processes and company culture are shaped

• A competitive salary package, aligned with your experience and level of responsibility

• Mobility package, tailored to your role and location

• Health insurance via Alan

• Learning and development opportunities to support your personal and professional growth

• Fun team-building, social and sports activities throughout the year

• Access to Benefits at Work, with discounts on brands such as Nike, bol.com and IKEA

• Employee discount for your pet, because they’re part of the family too

• A MacBook to do your best work

• Home office allowance

• Fresh fruit and energising drinks at the office